Now live on Shopify App Store

Your AI teammate
for customer DMs

LUMA handles your Instagram DMs and Shopify chat automatically — in Arabic, English, and Franco Arabic. Instant replies, order tracking, smart escalation. You focus on growing your brand.

Install Free on Shopify See How It Works

Trusted by Shopify merchants worldwide

LUMA Bot

Online

Do you have the black jacket in medium?

Yes! The Black Leather Jacket is in stock in Medium. It's EGP 1,250. Want me to send the link?

Where's my order #4521?

Order #4521 shipped! Tracking: EG2847391. Expected delivery: Mar 20.

Type a message...

80%

Auto-resolved

< 2s

Response time

80%

Messages auto-resolved
without LLM cost

<2s

Average response
time to customers

Languages supported
out of the box

$0.34

Average AI cost
per client / month

Features

Everything you need to automate customer support

LUMA isn't just a chatbot. It's a complete customer service platform that lives inside your Shopify admin.

Multi-Channel Inbox

One unified dashboard for Instagram DMs and Shopify storefront chat. No more switching between apps to reply to customers.

Trilingual AI

Fluent in Arabic, English, and Franco Arabic. Auto-detects language and responds naturally — not translated, actually native-sounding.

Instant Order Tracking

Customer asks "where's my order?" — LUMA pulls tracking info directly from Shopify in real-time. Zero AI tokens used, zero wait.

Smart Pre-Filtering

Greetings, thank-yous, duplicates, emoji-only messages — handled instantly without calling the AI. Saves you 80% on API costs.

Human Escalation

When the bot isn't confident, it escalates to your team instantly. The customer gets acknowledged, and you see the ticket in your queue.

Real-Time Analytics

Message volume, resolution times, peak hours heatmap, top issue categories — all live in your Shopify admin dashboard.

Product Catalog Sync

Auto-syncs from Shopify every 6 hours

WebSocket Live Updates

Real-time ticket push, no polling

Template Library

Custom auto-reply rules per category

Multi-Tenant Architecture

Full data isolation between stores

How It Works

Up and running in 5 minutes

Install from the Shopify App Store, connect your Instagram, and let LUMA handle the rest.

Install & Connect

One-click install from Shopify. Connect your Instagram page and your product catalog syncs automatically.

Customize Responses

Set up your auto-reply templates, escalation rules, and bot personality. LUMA learns your catalog and policies.

Go Live

LUMA starts handling DMs instantly. Monitor everything from your Shopify admin — intervene only when you want to.

Why LUMA

Not another generic chatbot

LUMA was built from the ground up for Shopify merchants who sell on Instagram.

LUMA vs. Generic Chatbots

80% of messages cost $0

Pre-filter layer handles greetings, duplicates, and order lookups without AI. Others charge per message.

Native multilingual, not translated

Arabic, English, and Franco Arabic with cultural context. Not Google Translate passed through a prompt.

Lives in your Shopify admin

No separate login, no new app to learn. Embedded directly where you already manage your store.

Real order tracking, not guesses

Queries Shopify API directly for live tracking info. Other bots hallucinate shipping dates.

Escalation is a feature, not a failure

Built-in confidence scoring. When unsure, LUMA hands off gracefully — your customer never feels abandoned.

Your Command Center

LUMA Dashboard

Open Tickets

142

Resolved Today

98%

Satisfaction

Sara Ahmed

Size inquiry - Black Jacket

Resolved

Mohamed Khaled

Order #4521 tracking

Resolved

Nour Farid

Return request - Wrong size

Escalated

Pricing

Start free, scale when ready

No credit card required. Try LUMA with 50 AI conversations per day, upgrade when your store grows.

Free

Perfect for testing

$0 /month

50 AI conversations / day
Instagram + Shopify chat
Order tracking
Smart pre-filtering
Admin dashboard

Get Started

Starter

For growing brands

$29 /month

200 AI conversations / day
Everything in Free
Custom auto-reply templates
Priority escalation queue
Advanced analytics

Start Free Trial

Pro

For high-volume stores

$79 /month

500 AI conversations / day
Everything in Starter
Real-time WebSocket updates
Priority support
Custom bot personality

Start Free Trial

FAQ

Common questions

How does LUMA handle messages it can't answer?

LUMA uses confidence scoring on every response. When it detects it isn't confident enough, it instantly acknowledges the customer and creates a ticket in your escalation queue. The bot stays silent on that conversation until you resolve it — no awkward double-replies.

What languages does LUMA support?

Arabic (Modern Standard and Egyptian dialect), English, and Franco Arabic (the Arabic-in-Latin-letters style common across the Middle East). LUMA auto-detects the language and responds in kind — no configuration needed.

How does the "80% auto-resolved" claim work?

LUMA has a pre-filter layer that runs before the AI. It handles greetings, thank-yous, duplicate messages, emoji-only messages, order tracking queries, and more — all with zero AI cost. These typically make up 80% of all incoming messages. Only complex questions reach the AI engine.

Does LUMA know about my products?

Yes. LUMA syncs your entire Shopify product catalog automatically every 6 hours. When a customer asks about a product, LUMA searches your inventory in real-time and provides accurate stock, pricing, and product details.

Is my customer data safe?

Absolutely. LUMA uses multi-tenant architecture with full data isolation — your store's data is completely separated. We verify webhook signatures (HMAC-SHA256), enforce Shopify's GDPR compliance, and all API communications use HTTPS.

Can I customize the bot's responses?

Yes. You get a full template library where you can create custom auto-reply rules per message category. You can also adjust the bot's greeting style, set custom escalation rules, and pause the bot at any time for manual takeover.

Your AI teammate for customer DMs